List the canonical records you manage: contacts, deals, invoices, projects, sessions, and content. Decide where each lives and which tool is authoritative. Define unique IDs and consistent field names. With a clear data model, integrations remain stable, migrations are safer, and reports stop contradicting one another.
Design two dashboards: one for health, one for growth. Health tracks delivery timelines, response times, and client satisfaction; growth tracks leads, conversion rate, and revenue. Highlight thresholds in color. Review every Friday, write decisions in a log, and schedule the smallest next action immediately.
Focus on metrics that predict outcomes. Monitor lead velocity, proposal turnaround time, onboarding completion rate, and cycle time per project. Add a simple cohort view for repeat purchases. When a number dips, run a tiny experiment. Share your learning publicly to attract curious, aligned clients.