Define a minimal dashboard showing volume, qualification rate, proposal acceptance, invoice collection time, kickoff scheduling speed, and client satisfaction. Compare by service line and source. If a metric moves unexpectedly, trace the upstream event, confirm assumptions, and decide whether tooling or messaging needs attention.
When a step slows, examine content, timing, and clarity before swapping tools. For example, one designer cut time-to-sign by adding a concise explainer video and restructuring a pricing table. Share your experiments, invite feedback, and document learnings so improvements persist beyond busy seasons.